During the Authors Guild Foundation webinar titled Best Practices in Marketing, Promotion, and Reader Engagement, moderator Jane Friedman and Panelists Dana Kaye, Vaishali Nayak, and Leila Siddiqui will take attendees “through the timelines for marketing and publicity and explore how authors can collaborate with their publishing teams.” They will also “discuss how to engage your readers and grow an audience through avenues such as social media, book tours, blogging, and more, and which efforts you should focus on for various genres.”