Creator Spotlight with Photographer and Visual Artist Sarah Wolff
This week, we are pleased to feature photographer and visual artist Sarah Wolff. She mainly shoots events, portraits, and behind-the-scenes visual storytelling—candid, lifestyle imagery that captures natural moments. After reading her spotlight blog, be sure to follow her on Instagram.
What was the inspiration behind becoming a creator?
I’ve always been drawn to light—how it shifts, shapes emotion, and tells a story. Photographing live performances and capturing that energy in real time gave me a deep appreciation for timing, movement, and expression. I also love creating headshots that help people feel confident and seen—images they’re proud to share. Studying brand design and photography in college strengthened my understanding of layout, materials, typography, and the power of white space. I create to connect, to preserve emotion, and to offer something meaningful that enriches others’ lives.
Does everything you produce make money?
No. I did a lot of unpaid work early on to build my portfolio. At times, this was incredibly difficult putting all of my energy into something I loved, only to have it used without permission or credit. But it taught me about my own value and the importance of setting clear boundaries.
What do you think is the biggest misconception about your line of work?
That creative work is easy—or should be free. Many people don’t realize how much planning, time, and technical skill goes into producing professional images. I once worked for a startup that partnered with major manufacturing companies and depended on those relationships for revenue. I was asked to shoot commercial-grade images of advanced equipment in my studio—high-production work that required precision and post-editing. Those images were later used by the manufacturers without crediting the company I worked for or offering any compensation. It was frustrating, especially because it was treated as normal. That experience made it clear just how undervalued creative work can be.
What is the best piece of advice you would give other creators in your field about copyright and how to protect themselves?
Never take on a project—paid or unpaid—without a written agreement. Set expectations clearly from the start. For event galleries, add watermarks to digital files. Some photographers avoid it, but in my experience, it’s essential to protect your work from being used without your consent. Believe in yourself, in your work, and understand how valuable you are.
What is your biggest copyright-related challenge?
Finding a balance between sharing my work to promote my business and protecting it from being misused. The more visible your work is, the more vulnerable it becomes to unauthorized use, and navigating that can be exhausting and emotionally taxing.
How has AI technology impacted your works and career?
It’s been a helpful tool in post-production. I use AI to streamline editing and troubleshoot technical challenges. When used ethically, it’s a great support, but it’s also important that it doesn’t come at the expense of creators’ rights.
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