The Copyright Alliance submitted comments to the U.S. Patent and Trademark Office (USPTO) in response to its Notice of Inquiry (NOI) seeking information from stakeholders on the “Development of a National Consumer Awareness Campaign on Combatting the Trafficking in Counterfeit and Pirated Goods” as a public-private partnership. The comments provide information on the many ways the Copyright Alliance educates stakeholders on the value of copyright and the risks associated with copyright infringement, and they offer support for the establishment of coordinated campaigns and partnerships led by federal, state and local governments under the guidance of the USPTO and U.S. Copyright Office that would ensure all consumers are aware of the dangers and harms associated with copyright infringement and other forms of intellectual property theft.