Copyright Alliance Welcomes Nielsen as Its Newest Member

Washington, DC—The Copyright Alliance, which represents the copyright interests of over two million individual creators and more than 15,000 organizations across the spectrum of copyright disciplines, announced the addition of its newest member—Nielsen.

Nielsen is a global leader in audience measurement and data analytics. It recently introduced a generational update to TV ratings with its “Big Data + Panel” measurement that tracks viewing from cable, satellite, set-top boxes, and smart TVs across 45 million households and 75 million devices. Nielsen is also the leader in streaming TV measurement. Its rankings are the source of truth for TV and platform viewership, with rankings like The Gauge and The Nielsen Streaming Top 10.

According to Copyright Alliance CEO Keith Kupferschnid, “We are thrilled to have Nielsen join us as a member. As a company whose business depends on gathering, analyzing, and licensing media data, like all other Copyright Alliance members, Nielsen relies on copyright to protect its own works and when it licenses the works of others to incorporate into its AI tools.”

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ABOUT THE COPYRIGHT ALLIANCE

The Copyright Alliance is a non-profit, non-partisan public interest and educational organization representing the copyright interests of over two million individual creators and over 15,000 organizations in the United States, across the spectrum of copyright disciplines. The Copyright Alliance is dedicated to advocating policies that promote and preserve the value of copyright, and to protecting the rights of creators and innovators. For more information, please visit our website.